I had to write about this, since as a new mom I never knew how mindlessly I bought things without fully reading the packages. If you are a mom, I’m sure you have heard, but the packaging and advertisement of the Frida brand products have recently come out as inappropriate.

This is not a new development. This is something that has been happening for YEARS, and it makes me wonder how it could have gone on so long without anyone noticing.

There are statements on the boxes like: tap that gas, how about a quickie, and I’m a power sucker.

Some people even dove deeper into their social media market and found more disturbing things.

(Now do not quote me on anything because I am not claiming these are exact quotes – except the tap that gas one, I actually have a box that says it).

As a new mom, I am appalled at the thought that something that is marketed for babies has such sexual innuendos attached to it. As a person, I am shaking my head that I never read the damn box.

I understand that the owner of the company came forward to try to clear the air and say that she wanted to bring humor to parenthood where it maybe lacking – but that is definitely not the way to do it.

Where do I stand on it? I’m going to allow my money to go elsewhere in the future, but I am not going to go out of my way to find each Frida baby product and throw it away. Especially when the eight windi’s I have left are sitting in the box waiting to be used. (Honestly, I think that’s the only product we even have of theirs in the house…so it could be worse.)

I’m curious, if you are a parent, where do you stand on this subject?